14 May Ramp Up Lead Generation and Conversions with Conversational Artificial Intelligence (AI)
For the digital-first organizations of today, a majority of the processes, including lead generation and nurturing, brand engagement, customer support, etc. take place on digital channels, across multiple platforms, time zones and teams. Conventional lead generation practices have been replaced by Conversational AI that is driving great conversations through websites, IVR, voice-led communication channels, messaging platforms, and mobile apps, meeting the elevated expectations of today’s customers.
Companies that have mature AI capabilities, including speech-based technology, natural language processing (NLP) and machine learning (ML) are able to initiate and facilitate stronger customer interactions and drive greater engagement at scale across users and platforms.
Effective and seamless omnichannel communication is the key to driving and converting leads and for this, conversational AI is proving to be the most effective tool.
As the front-facing entity in a digital world, effective conversational AI helps build a positive impression in customers’ minds at the very outset.
Available 24/7/365: Conversational AI agents can engage and interact with customers 24/7/365 and across geographies and generate more high-quality leads than traditional methods.
No More Missing Leads: Companies can reduce human support teams and yet ensure that none of the lead opportunities are missed.
Generate qualified leads: Dynamic AI agents are able to qualify and filter thousands of leads and get them into the sales funnel with almost no human involvement.
Complete sales cycle: conversational AI agents help customers throughout the buying journey, including helping schedule meetings with qualified leads and thereby, pushing them down the sales funnel in almost no time.
Great ROI: When utilized to the fullest, conversational AI can substantially increase ROI through enhanced call volume processing and incremental increase of qualified leads.
Better customer engagement: Conversational AI enables powerful customer engagement through continuous, contextual and omnichannel communication. Advanced conversational AI solutions integrated with ML and NLP can clearly understand the meaning and intent of customer queries and carry out efficient and enjoyable engagements with the customers.
However, while implementing Conversational AI, it is important to ensure seamless customer experience. For example, after interacting with a chatbot, if the customer asks to speak to a live customer service representative, the customer will assume that the representative has all the information and the conversation will seamlessly move to the next level. Whether customers reach you via email, live chat, chatbot, social media, or phone, the experiences need to be omnichannel. But that does not happen.
While 83% of consumers want to move between channels when interacting with a brand, less than 50% are able to provide the experiences.
According to Servion, an estimated 95% of customer interactions will be powered by AI by 2025. With improved operational efficiency, faster time to market, and the ability to meet customer expectations, there is no doubt that conversational AI is the next most important feature that needs to be integrated into a company’s Business Model.
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