13 Jan Visuals vs. Words – Leverage the power of images
Visual Content is a powerful strategy in marketing. The best way to capture the attention of your time-crunched audience is to include a powerful image, an infographic, a signature branded image or any visual equivalent that causes an innate psychological resonance with your audience.
Visual content increases engagement
Visuals serve as an instant connect with your business’s digital presence. For instance, having a video on your website’s landing page can ensure that you audience stick around and watch the video, likewise for your social media posts with images & infographics. Some companies use signature images that resonate with their brand.
Visual content increases engagement
Visuals serve as an instant connect with your business’s digital presence. For instance, having a video on your website’s landing page can ensure that you audience stick around and watch the video, likewise for your social media posts with images & infographics. Some companies use signature images that resonate with their brand.
This kind of strategy establishes not only establishes an immediate connect with audience, but also engages them in a way that aids businesses in brand building, brand recall and trust among buyers.
Visuals reduce reader fatigue
Websites with textual content exceeding a couple of paragraphs can set in a sense of tiredness, the moment one visits the page. They will skip, hop and jump within seconds to another web page that isn’t so tiring. So it is worth the trouble replacing paragraphs of content with one simple, yet highly effective visual. For example a well thought-out infographic describing your product, or an image communicating your range of services is more likely to catch the attention of your audience rather than paragraphs of information that instantly sets in the feeling of fatigue. Moreover, visuals between words create islands of visual rest allowing your readers to process information and positively react to it.
Websites with textual content exceeding a couple of paragraphs can set in a sense of tiredness, the moment one visits the page. They will skip, hop and jump within seconds to another web page that isn’t so tiring. So it is worth the trouble replacing paragraphs of content with one simple, yet highly effective visual. For example a well thought-out infographic describing your product, or an image communicating your range of services is more likely to catch the attention of your audience rather than paragraphs of information that instantly sets in the feeling of fatigue. Moreover, visuals between words create islands of visual rest allowing your readers to process information and positively react to it.
Visuals have a higher recall value
It is scientifically proven that visuals engage audience more effectively by sticking into their long-term memory. Visuals transmit messages to the brain faster, improve comprehension and trigger emotions faster and stronger than words can manage.
Visual Content & Search Engine Rankings
Gone are the days when SEO was all about including a bunch of keywords in your content and linking them to sites. There’s been a significant evolution in search engine algorithms and a wide range of SEO analysis tools that can make relevant visual content visible to the audience. One of the top factors in search engine rankings is quality back-linking. Backlinks decide a site’s visibility and enhance traffic. Back links to top sites has always been a challenge for SEO professionals. Visual content can help with back links. You can generate hundreds of backlinks in just a few months! For instance, if you create an infographic on a trending topic and create enough back links for it, it might turn into a popular hit and increase traffic to your website manifold.
There are some tricks to optimize visual content:
Website Images: You can optimize your images and make sure they show up in Google image search. Strategies like including meta-titles, descriptions, alt tags, and description tags to visual content assets help in optimizing them for search engines.
Videos: High-quality videos are a fast and convenient way of engaging audience. They are a good medium for your target audience to know, like and trust you. Hosting the video on the right hosting platform and using the right keyword hashtags while publishing it can ensure you get optimum search visibility.
Infographics: Infographics are one of the most effective ways businesses can convey information quickly and accurately about their products and services. They drive more traffic to your site as well. Don’t forget to optimize the headline and content of an infographic with keywords. In fact you can treat like you regular text based content while meta-titles, tags and descriptions. Enhancing the search-ability of an infographic is as easy as that for text based content.
It is scientifically proven that visuals engage audience more effectively by sticking into their long-term memory. Visuals transmit messages to the brain faster, improve comprehension and trigger emotions faster and stronger than words can manage.
Visual Content & Search Engine Rankings
Gone are the days when SEO was all about including a bunch of keywords in your content and linking them to sites. There’s been a significant evolution in search engine algorithms and a wide range of SEO analysis tools that can make relevant visual content visible to the audience. One of the top factors in search engine rankings is quality back-linking. Backlinks decide a site’s visibility and enhance traffic. Back links to top sites has always been a challenge for SEO professionals. Visual content can help with back links. You can generate hundreds of backlinks in just a few months! For instance, if you create an infographic on a trending topic and create enough back links for it, it might turn into a popular hit and increase traffic to your website manifold.
There are some tricks to optimize visual content:
Website Images: You can optimize your images and make sure they show up in Google image search. Strategies like including meta-titles, descriptions, alt tags, and description tags to visual content assets help in optimizing them for search engines.
Videos: High-quality videos are a fast and convenient way of engaging audience. They are a good medium for your target audience to know, like and trust you. Hosting the video on the right hosting platform and using the right keyword hashtags while publishing it can ensure you get optimum search visibility.
Infographics: Infographics are one of the most effective ways businesses can convey information quickly and accurately about their products and services. They drive more traffic to your site as well. Don’t forget to optimize the headline and content of an infographic with keywords. In fact you can treat like you regular text based content while meta-titles, tags and descriptions. Enhancing the search-ability of an infographic is as easy as that for text based content.
All kinds of marketing assets, whether it is the company website, social media posts, brochures, presentations, case studies, emailers, etc. all need to be graphically enhanced with the right use of visuals. It can be a winning strategy to establish a connect with your target audience, stimulate positive response, enhance brand recall and therefore increase sales.
#contentmarketingstrategies #visualcontent #imagevstext #amplifyresults #digitalmarketing
#contentmarketingstrategies #visualcontent #imagevstext #amplifyresults #digitalmarketing
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