17 Aug What’s your favourite content type?
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From neon shockers to pastel soothers, colours both reflect and transport us. Every mixologist will ascertain of the fact that colours lift spirits. The shockingly bright red sports car, the playfulness of yellow-bordering on gold in the logo on your favourite vanity brand, the splashy multi-coloured vectors on your handset, all inject a distinctive vitality. Vitality that generates interest. That is exactly what good content can do to your marketing efforts. It can not only reflect your brand, services and offerings, but can transport your reader/ buyer well beyond the realm of marketing.
It is important for content creators to churn out wide range of content types. It is like having a basket full of colourful options. One that draws readers. We often get asked, “What is your favourite colour?” Everyone has one, don’t they? Everyone has that one colour he/ she is naturally drawn to. Likewise, there are content types that your readers want to see. A video may appeal to some, while a detailed brochure may appeal to another. It is as good as asking your buyer “What is your favourite piece of content?” And you for one, have to be ready with various content types to appeal to a range of buyers.
A recent study conducted by Hubspot shows internet users preferences for different content type:
From neon shockers to pastel soothers, colours both reflect and transport us. Every mixologist will ascertain of the fact that colours lift spirits. The shockingly bright red sports car, the playfulness of yellow-bordering on gold in the logo on your favourite vanity brand, the splashy multi-coloured vectors on your handset, all inject a distinctive vitality. Vitality that generates interest. That is exactly what good content can do to your marketing efforts. It can not only reflect your brand, services and offerings, but can transport your reader/ buyer well beyond the realm of marketing.
It is important for content creators to churn out wide range of content types. It is like having a basket full of colourful options. One that draws readers. We often get asked, “What is your favourite colour?” Everyone has one, don’t they? Everyone has that one colour he/ she is naturally drawn to. Likewise, there are content types that your readers want to see. A video may appeal to some, while a detailed brochure may appeal to another. It is as good as asking your buyer “What is your favourite piece of content?” And you for one, have to be ready with various content types to appeal to a range of buyers.
A recent study conducted by Hubspot shows internet users preferences for different content type:
This trend can keep changing. But what won’t change is the appetite for information. Information that can help businesses tackle their challenges, information about products and services that can address their concerns. And there comes your content that engages, enriches and creates value for audiences.
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