05 Jan Celebrating Innovation, the Swiss Style
Happy New Year!
We’re still not out of the red, but the one thing that will propel us forward in 2023 is innovation.
As we embark on what could potentially be yet another turbulent year, we seek inspiration from the Swiss Army Knife. From its humble origins in the late 19th Century, the Swiss Army Knife has become recognizable the world over as a technical and aesthetic masterpiece for its iconic design and unparalleled functionalities and is a source of inspiration in innovation and maximizing value using limited space.
Video Marketing:
A great tool that creates a razor-sharp focus that captures customers’ attention. Marketers can showcase product capabilities by using innovative embedded videos into landing pages, websites, social media, email, sales outreach strategies and customer onboarding platforms.
Customer-Centric Content Marketing:
This innovative strategy enables marketers to drive home their ideas, create captivating audience-centric content, and leverage trending keywords to optimize content.
Referral marketing:
Intent monitoring:
This challenging, albeit powerful marketing technique helps marketers snip off unnecessary data and do more with less. Using intent data, which reveals customer interest based on the web content consumed by them, marketers can decode purchase intent and seek out prospects who are looking for the company’s products and services.
Neuromarketing:
The advanced science uncorks the brain’s response to branding and advertising using social psychology, neuroscience, and behavioural economics and helps marketers launch effective campaigns based on scientific evidence.
Retention marketing:
Pack a Punch and grow profits manifold by marketing to existing customers, which is around five times cheaper than acquiring new customers. Retention marketing can be innovatively used to make existing customers feel appreciated through personalized deals, exclusive offers, and great customer support.
Hybrid experiences:
Even though the Pandemic brought digital marketing to the fore, in-person events and other digital marketing strategies can be brought together to create innovative hybrid personal experiences.
Channel specific content marketing:
It’s time for B2B marketers to cut to the chase and find themselves where their prospects are and guide them through those channels using innovative channel-specific content at the location where their customer is.
Micro-influencer marketing:
Marketers these days don’t necessarily need million-follower influencers. By opening their minds to micro influencers, who command following in equal strengths, marketers can create just as much impact.
Omni-channel Marketing:
Marketers can thread the needle and create innovative customer-centric marketing strategies based on the relatively new concept of omni-channel marketing, which involves creating fluid, holistic and seamless messaging across channels and devices.
Data-driven marketing:
Using facts that are derived from previous campaigns, MarTech data and other sources, marketers can round off the edges of their marketing campaign and innovatively optimize brand communication.
With a slew of innovative tools in the kitty, marketers can follow a strategic and cohesive approach to marketing. As we wish you Season’s Greetings and the very best for the coming year, we at TTC are geared to work with you in adopting the latest trends and help you scale to new heights.
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