Direct Mail is the “secret weapon in the avalanche of new business acquisitions” which catapulted his agency to “an instant success”, said advertising tycoon David Ogilvy, known as the “Father of Advertising” and the Founder of Ogilvy & Mather. This was in the year 1983.Nearly...
Most marketers can relate to the following quote by American merchant and marketing pioneer John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”Tracking ROI is very often the most challenging task for marketers, thanks to...
Video marketing is the “in thing” in B2B marketing today. Multiple stakeholders and decision makers can be reached effectively through strategically produced videos having the right content and placed in the right channel. Here’s a look at why businesses need to seriously consider budgeting for...
For the digital-first organizations of today, a majority of the processes, including lead generation and nurturing, brand engagement, customer support, etc. take place on digital channels, across multiple platforms, time zones and teams. Conventional lead generation practices have been replaced by Conversational AI that is...
Not many know that playing has been a key driver of progress. In his book Wonderland: How Play Made the Modern World, Steven Johnson says that some of our most important innovations, including probability theory and artificial intelligence, began with people having fun. Now consider the...
In the impossibly uncertain customer journey, companies today are devising marketing strategies that comprise holistic and seamless messaging and experience across channels and devices. Known as omnichannel marketing, this customer-centric approach, which had been gaining traction for some years now, become a standard and predominant...
“Customers have changed way faster than salespeople, especially in the B2B space. That’s a powerful acknowledgment. It means that we need to run faster because customers are needing us less and less every single day.”—Alejandro Cabral, Kimberly-Clark Professional The digital marketing landscape has always evolved...
Organizing and marketing Tokyo Olympics 2020 was like walking in unchartered territory. Although it was postponed for the fourth time since its inception, the first three were in 1916, 1940 and 1944 as they coincided with WW-I and WW-II. But this time, the circumstances were...
Visual Content is a powerful strategy in marketing. The best way to capture the attention of your time-crunched audience is to include a powerful image, an infographic, a signature branded image or any visual equivalent that causes an innate psychological resonance with your audience. Visual content...
In B2B marketing, educational content is an important tool for lead generation. Companies involved in marketing to industries such as IT, Manufacturing, BFSI, etc. must consider using white papers. It allows you to reach people early in their buying process. Typically, an early stage lead...