In the rapidly evolving landscape of B2B marketing, where precision often surpasses scale, Account-Based Marketing (ABM) has surfaced as the strategic foundation for organizations determined to heighten their success. As we navigate the complex currents of business, recognizing the transformative power of ABM is not...
In today's fast-paced corporate world, lead qualifying is a crucial step that may make or break a sales team's performance. Traditional techniques quite often fall short of meeting the changing demands of organizations and customers. Conversational AI is a game changer in lead qualifying, giving...
When faced with intense competition from large and growing companies, what should be a company’s response: trying to grab new customers or looking at the existing customer base? When Salesforce introduced its Einstein capability in 2017, it reinforced the company’s commitment to improve its customers’...
Happy New Year!This time last year we were eyeing the onset of 2022 with trepidation as we slowly staggered out of the COVID 19 Pandemic. Fortunately, the pace of accelerated tech innovation in the past two years helped us hit the road running. We’re still...
The year 2022, which began with great apprehension for most marketers, is ending on a positive note with digital transformation driving a large part of the growth. According to a Hubspot report, nearly 80% of marketers have said that their industry has changed more in...
Direct Mail is the “secret weapon in the avalanche of new business acquisitions” which catapulted his agency to “an instant success”, said advertising tycoon David Ogilvy, known as the “Father of Advertising” and the Founder of Ogilvy & Mather. This was in the year 1983.Nearly...
Most marketers can relate to the following quote by American merchant and marketing pioneer John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”Tracking ROI is very often the most challenging task for marketers, thanks to...
Video marketing is the “in thing” in B2B marketing today. Multiple stakeholders and decision makers can be reached effectively through strategically produced videos having the right content and placed in the right channel. Here’s a look at why businesses need to seriously consider budgeting for...
For the digital-first organizations of today, a majority of the processes, including lead generation and nurturing, brand engagement, customer support, etc. take place on digital channels, across multiple platforms, time zones and teams. Conventional lead generation practices have been replaced by Conversational AI that is...
Not many know that playing has been a key driver of progress. In his book Wonderland: How Play Made the Modern World, Steven Johnson says that some of our most important innovations, including probability theory and artificial intelligence, began with people having fun. Now consider the...